Rising Tide Sea Vegetables harvests, packages, and sells seaweed for cooking and snacking.
Our company motto is, "healthy for you, healthy for the planet.""
To responsibly harvest, package, and sell premium quality health food products while minimizing our impact on the environment. We pursue our goal by sustainably wildcrafting our sea vegetables, by utilizing recyclable packaging when possible, by minimizing our carbon footprint through a regional sale focus, and by offering exceptional, personalized service.
Rising Tide Sea Vegetables is an environmentally and socially responsible harvester, producer/processor, importer, and distributor of sea vegetables and seaweed snacks.
We have been in business since 1981, and thrive by offering the highest quality and value. The current product line includes seventeen locally harvested and produced items, four domestically purchased items, and six internationally contract-packaged items.
In addition to selling direct to the public via our website, we sell through a variety of local and regional specialty health food and co-op stores.
Owner – Larry Knowles
Larry co-managed Rising Tide Sea Vegetables from 1995 to 2006. During that time, he put in place critical physical and Human Resource infrastructure as well as techniques and tool systems enabling increased harvest and storage volume. Larry helped develop new products, forecast sales, and set goals to increase sales. Larry became the sole proprietor of Rising Tide during 2006.
Larry’s vision for Rising Tide is to maintain a sustainable business that supports the local community. Since 2000, Larry has acted as liaison for the local commercial seaweed harvesters for the Marine Life Protection Act, collaborating on designing of a system of Marine Protected Areas from Point Arena to the Oregon border. Larry also has a certificate in Green Building from Sonoma state University, which helps inform how proper design positively impacts the environment.
Account Manager aka Kombu Kid – Alyson Fussell
Alyson grew up in Sacramento and first headed to the north coast to attend Humboldt State University and graduated with a B.A. in Studio Art in photography and painting. Over the next few years, she lived in various parts of California with her husband before making their way to the Pacific Northwest. Alyson spent several years as a bulk buyer in Whole Foods before moving back to the northern California coast. When she's not working, she spends the majority of her time exploring the outdoors with her husband or at home with their 2 cats.
General Manager – Michael Sholin
Michael has experience simultaneously streamlining operations and growing companies. In his most recent work experience, he joined a 10 person web-based start-up in 2001. Michael progressed from National Account Manager to President in three years and was an integral part of the company’s rapid growth. During Michael’s seven-year tenure, the company’s annual revenue went from $500k to $30MM. Michael has a B.A. from University of California, Berkeley, and a M.B.A from Saint Mary’s College of California.